How much do copywriters charge?

Never worked with a copywriter before? You’re not alone.

Here’s a quick guide to what copywriters do, how much they charge and the benefits of working with a good one.

What do copywriters do?

Copywriters use words to connect with a brand or business’s target audience.

Their copy – or text – can be used to sell products and services, share knowledge or communicate a brand’s mission, values and purpose.

Copywriters can be hired to write the text for anything. This might include packaging, social media updates, product descriptions, brochures, explainer video scripts to blog posts, reports and email newsletters.

Most copywriters will create or follow a Tone of Voice document to get an understanding of the brand or business’s target audience and how they talk to their customers.

How much do copywriters charge?

Prices for copywriters vary depending on the project, turnaround time, skills and experience level.

Research conducted by Major Players, for its 2024 salary census, found that most freelance senior copywriters charged between £350-£450 per day.

Likewise, research by ProCopywriters, in its 2023 survey, estimated a skilled copywriter’s average day rate was around £433.

Copywriters will often charge by day or by project, with 50% of the fee payable upfront for new customers.

Why should you hire a copywriter?

While many people are capable of writing, it takes skill and experience to craft copy with impact.

At a time when we are all bombarded with information, poorly written copy risks getting lost in the crowd.

A good copywriter has the ability to cut through the noise and connect with your customers.

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Need a copywriter for your next project? Speak to Sarah.

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Radical Content: Helping businesses stand out for the right reasons.