What is Radical Content?

What does ‘radical’ mean?

The word radical’s origin is taken from the Latin word ‘radicalis’ or ‘root’; fundamental, essential.

It also means…

1: Thorough, complete, total, extensive – relating to the most important parts of a person or object.

So, for example: “A radical overhaul of your brand’s content marketing strategy.”

2: Different from the norm

Such as, “Radical innovations in technology”

3: Very good; Excellent; Cool

So, for example: “That’s radical!”, “Sarah is rad!”

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“Radical thinking is the capability to think deliberately and consciously. Rational thinking focuses on analysis, logic and existing frameworks.

Radical thinking dares to venture beyond these constraints, fostering creativity, innovation and exponential growth.” – Brad Twynham

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Need Radical Content for your next project? Speak to Sarah.